Corporate Case Studies
tog furniture chairs

Pop up ExperienceTottenham Court Road, London

TOG furniture pop up experience

The Brief:

Agency SENSE London required help with their pop up experience, on Tottenham Court Road, Central London, opposite the Heals store, to create awareness of their client’s new range of ‘TOG’ furniture. MGN were tasked to deliver the pop up design concept created by the creative team at the experiential marketing agency. Creative included a customised and fully branded pop up marquee, lighting, sound, DJ all focused around a fun musical chairs game to drive awareness and data capture.

Challenges:

Power (generator placement)

Scale:

Open to Public

Location:

Tottenham Court Road, London

Solution:

The experiential marketing event was to run all day, with a game of musical chairs every half hour to win one of Heals’ new ranges of ‘TOG’ chairs.
In order to make this happen we constructed two Marquees to create a 6m x 6m covered area. We then placed vinyl branded boxes around the legs to create pillars.
In the centre we laid Astro-turf and set up a DJ booth on top of with a hanging light solution above. A sound system was provided for the music for the musical chairs games and a microphone for the MC to gather interest from the public.
All the electrics were supplied by a silenced generator, which we also surrounded by a hide to keep it hidden from the public. This solved the problem with being in such a small public place.

We provided the following services and products:

Pop up marquee
Graphic marquee leg masks
Funky Lighting
Branded DJ stand
PA system including DJ equipment
Technical Production Crew
Silent generator
Power distribution

Result:

A successful experiential marketing event that went without a problem, with a happy client and great response from the public.

brand launch ambassadors staff

Thanks so much for your help yesterday (especially managing things in the morning).

It was a really successful event and everyone thought the branding and dressing looked fab!

pop up marquee
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