Senior Leadership Team Conference

The Brief

A global beer manufacturer approached us to help organise a three-day senior leadership team conference for 60 international managers. They required full event management including, venue finding, logistics planning, ice breaker activities, conference production and content management.

The Challenges

Source a suitable conference venue with a short lead time
Source a memorable ice breaker driving activity
Creating an immersive conference room setup that could be used for both plenary and syndicate ‘break-out’ activities throughout
Overseas delegates arrival flight times

Scale

60 senior management delegates from a variety of countries across the globe

Location

Weybridge, Surrey

The Solution

We searched our conference venue database for suitable locations close to Heathrow airport that would provide both the conference room space and overnight accommodation for all delegates, and was close to Mercedes Benz World in Weybridge – the chosen venue for a once in a lifetime driving themed ice-breaker activity.

Our event production team put together a flexible conference room layout that could easily be changed between a theatre and cabaret, or to a syndicate group meeting space. The fully bespoke stage-set remained in place but the remaining area of the room was fully dynamic to allow for regular breakout sessions. The breakout sessions involved syndicate activity so “booths” were constructed around the outside areas of the room that allowed delegates to interact with content easily.

A murder mystery evening ran alongside the second night’s dinner and an inspirational speaker was booked to present to delegates on the final day of presentations.

We provided the following services

Full event management up to, during and post-event
Venue finding
Sound, light, AV production and technical support
Content management
Team building activity sourcing
Entertainment sourcing
Logistics

The results

An seamlessly executed 3-day programme that inspired delegates and was deemed a great success. So much so, the client asked us to repeat the event model exactly for another group of senior managers within the company the following month.