Press and Influencer Event Agency

A Press and Influencer Event is designed to generate media coverage, social engagement and brand awareness. It brings journalists, creators, influencers and industry voices together through a curated experience that gives them something worth talking about, sharing and creating content around. These events are often used to support product launches, brand campaigns, company milestones and other moments where visibility and audience reach matter.

An influencer event agency plans and runs events built for creators: the concept, the venue and the build, the moments designed to be filmed and shared, and the running of the day from arrivals to de-rig. The guest list and invitations can sit with us or with your PR team, depending on the brief.

For HiPP, that approach produced more than 250 pieces of user-generated content and 280,000 impressions within 48 hours.

Give them a reason to travel and a story worth filing: a clear news angle, an itinerary that respects their time and access they cannot get elsewhere.

For Opera Browser Days in Lisbon, we built a four-day programme for 52 journalists, up from 45 at the previous event, and more than 30 articles followed worldwide.

We design with shareability in mind from the outset. That means creating visually compelling environments, interactive moments and content opportunities that feel natural to capture and share. Every element is considered through the lens of both media coverage and social engagement, helping journalists, creators and influencers leave with content that extends your campaign beyond the event itself.

It depends on the brief. For HiPP the client and its PR firm managed the creator list while we produced the event. For Opera Browser Days, Opera sent the invitations and we booked flights, ran the RSVPs and managed travel for 52 journalists. We have not sourced influencers ourselves yet, but we can through trusted partners.

On the day we coordinate arrivals, accreditation, welcome experiences and guest logistics so journalists, creators and stakeholders have a seamless experience from arrival to departure.

Yes. Press and Influencer Events are often used to support product launches, helping brands generate media coverage, creator content and audience engagement around a key announcement. We can work alongside your launch strategy to coordinate press attendance, creator experiences, reveal moments and content opportunities that maximise visibility before, during and after the event.

Press and Influencer Events are valuable for any brand looking to increase visibility, generate media coverage or create content that reaches audiences beyond the event itself. They are particularly effective for product launches, brand campaigns, milestone celebrations and market announcements. We’ve delivered creator and media experiences for brands including Opera, helping bring together journalists, creators and industry audiences around a shared story. The format is highly adaptable across technology, lifestyle, automotive, FMCG and consumer brands.

We agree what to measure at the planning stage and align it to your campaign objectives. What we report is what happened in the room: attendance against the guest list, content captured, pieces created on the day and how guests engaged with each moment.

Coverage, reach and sentiment reporting usually sits with your PR team or agency, and we hand over the content, the numbers from the day and a clear record of what happened so they can do that well.

Yes. We deliver Press and Influencer Events across London, throughout the UK and internationally. Recent projects have included creator and media experiences in Lisbon, alongside events for UK-based audiences. Whether you’re planning a local media preview, a national campaign event or an international brand experience, we can support venue sourcing, production, logistics and event delivery.