Experiential events agency

Experiential marketing uses live experiences to create meaningful interactions between brands and audiences. Unlike traditional advertising, it encourages active participation, helping brands build awareness, strengthen engagement and create lasting emotional connections. It works because people are far more likely to remember experiences they have taken part in than messages they have simply seen.

It takes a marketing objective and turns it into something people can walk into. At MGN that means the concept, the design, the build, the staffing, the logistics and the live running of the event, all managed by one team, the same team behind our brand experiences and corporate events. We make custom pieces in our own warehouse and bring in specialist partners for fabrication, set design and joinery when a project needs them. Recent work includes pop-ups for e.l.f. in Manchester and London, a two-day creator event for HiPP, a TikTok Shop stand for d’Alba, a three-city roadshow for e.l.f. Beauty and a four-day press programme for Opera in Lisbon.

Success starts with clearly defined objectives. Depending on the campaign, we may measure audience engagement, footfall, dwell time, leads generated, social reach, content creation, brand sentiment or product interaction. We agree success metrics from the outset and provide post-campaign reporting to demonstrate performance against your goals.

Yes. The most effective experiential marketing campaigns are designed to work alongside wider marketing activity, generating content, social engagement and audience interaction that extends far beyond the live experience. We consider content capture, shareable moments and campaign amplification from the outset, helping brands maximise the value of every activation.

Yes. We develop the creative concept, design, production and delivery as one integrated process. Led by a creative director with a theatre background from the Central School of Speech and Drama, our team creates experiences that support clear campaign objectives while engaging audiences in memorable ways. From initial ideas through to build, staffing and live delivery, we manage the entire experience in-house.

We deliver experiential marketing campaigns across London, throughout the UK and internationally. From city-centre pop-ups, exhibitions and festivals to retail spaces, public venues and multi-location activations, we create experiences wherever your audience is. Our in-house production capabilities and nationwide supplier network allow us to deliver consistently across a wide range of locations and environments.

Faster than most people expect, if the brief is clear. The e.l.f. Soft Glam pop-up went from brief to opening in three weeks, including a 15m by 7.5m build. The d’Alba TikTok Shop stand took 17 days from contract to install. Multi-city roadshows and custom-built environments need two to four months, mostly for venue permissions and fabrication. The earlier we are in, the more options you have on venues and the less the build costs.

Our projects start from about £15,000. A single-site pop-up or stand with a custom build, staffing and content capture typically runs £20,000 to £60,000. Two-city retail activations and creator events run £50,000 to £150,000. Multi-city roadshows with bespoke vehicles or structures start around £150,000. Venue hire, product and media spend are on top. We quote against your objectives, not a rate card, and we tell you early if the budget and the idea do not match. For activation-specific examples, see our brand activation agency page.

Yes, and often. Creative, advertising, marketing and PR agencies bring us the idea and we design, build, staff and run it at the venue, under their name or ours. The e.l.f. Glow Tour and the Soft Glam pop-ups were delivered with Southpaw; the NFL activation for Ardmore is another. You keep the client relationship; we make the work happen on the day.