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Increase staff engagement with a personalised event

Applying an individualised approach to live,  in-person employee events, a virtual affair or a blend of both can result in exceptional qualitative and quantitative employee feedback, as this example shows.

Read time: 5 – 8 minutes

Key takeaways:

— The psychology behind personalisation and why it matters to employees
— Examples of employee engagement, feedback and ROI at a recent virtual event
— A video highlight reel to inspire your next conference or employee event

Education is not the filling of a pail, but the lighting of a fire — William Butler Yeats, 20th Century Irish poet, dramatist and writer.

When it comes to educating, inspiring or engaging with employees, it pays to take a personalised approach. Hosting a hybrid or virtual employee event can help you cater to individual personalities and learning styles, work-life commitments and geographic locations.

According to Psychology Today, the personalisation of experiences helps people feel an internal sense of control, and digest information in a way that seems more manageable. In this way, they tend to be healthier psychologically and more successful.

Read more in Engagement: How to personalise your employee event

Successful employee engagement in action

Here’s a snippet from a successful client event, which was coined ‘DH Live’. For this virtual event, the client was focused on improving the way employees feel about how they’re engaged with and treated.

“Our client wanted to create a truly dynamic, inclusive and engaging conference for its global teams. The theme of the event was connectedness,” said Mike Walker, Managing Director, MGN events.

“The company leadership and event manager were focused on providing their people with three key things: one, a light-hearted break from the norm in a highly sociable virtual atmosphere; two, a celebration of their employees’ collective and individual professional achievements; and three, an inspiring view of the organisation’s future strategy and initiatives.

“We relished getting stuck into this highly complex event and bringing together an exceptional experience to connect, inspire and motivate this truly global audience. And the great thing is that the personalisation principles and execution of this virtual event can easily be tailored to a hybrid event, where some elements of learning and networking are virtual, and some are in-person.”

Vital ROI stats

Here, we call out some key stats relating to the DH Live employee engagement:

— Employees invited: 1,959
— Employee attendance: 1862
— 95.1% adoption rate (‘Good’ benchmark: 90%)
— Platform page views during the event: 203, 925
— Viewing time: 9,000 hours
— Panel discussion Q&A result: 245 questions submitted
— Challenges and competitions: 1,277 participants

Live polling, chat rooms and activity feed:

— 120 social posts by attendees
— 1,067 participants in live poll
— 6,467 chat messages exchanged between attendees across all agenda sessions


— Exceptional internal employee engagement validated by client’s Gallup survey
— Client rebooked to repeat the event the following year

Learn more about the event and its success in our case study: A virtual global company conference delivered across multiple time zones.

What did the attendees think?

As one participant summed it up: “I really enjoyed the DH Live event! It was great fun to take part in the challenges, which drove competition and collaboration. It was a really engaging few days, utilising different mediums which were really valuable. It was great to hear from people all over the world and really made me feel part of such a large global company.”

planning employee events - MGN EventsPlanning employee events mobile - MGN Events

Engagement = Motivation, Loyalty and Productivity

At MGN, we recognise that it can be difficult to measure the return on investment (ROI) of employee events. We also know that engaged employees project creativity, energy and enthusiasm.

“If people are engaged, they’re far more likely to be motivated, productive and loyal,” says Mike Walker, Managing Director, MGN events. “And our account managers excel in providing wrap-around support across every touch point to help ensure that the event is seamless and strikes the right chord with your people.”

Our virtual and hybrid event services include, but are not limited to:

— Full content strategy, session design and curation with event branding
— Content creation across video, design, interactivity and gamification
— Delegate registration and custom platform
— Temporary on-site studio construction
— Dynamic keynote speeches
— Simultaneous broadcasts for independent content tracks
— Multiple broadcasts across different days and timezones to include everyone
— Interactive audience wall to bring the employee voice to the heart of the conversation

Talk to us, light the touchpaper…

To learn more about how to light a fire in your employees, the experiences of our customers or for a walk-through of our solutions and services, contact our team via the form below, on 01932 22 33 33 or by email hello@mgnevents.co.uk.

You can also get more help creating successful internal events that support employee well-being in our 5 step framework for event success.

Further reading:

6 reasons companies should have a hybrid employee event strategy
People-first culture: 5 ways to spark and measure engagement at employee events
Employee engagement: How to motivate staff in a post-pandemic world
8 ways to drive engagement at virtual events




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