Gatsby Immersive Party

The Brief

The Gatsby theme is a great excuse to go to town and dress up, and for this particular 18th birthday party, the guests – a mix of family and friends – went to town and truly brought the theme alive. Hosted in our client’s home in Richmond, Surrey, the party was held both inside and out, with a clear marquee installed in the garden to extend the party space. We relished the challenge our client set us for a pool to be specially built for the event, and for a piano to be put on their roof! We rise to every challenge and always deliver.

The Solution

The guest experience began right from their arrival with special touches included a stunning Beauford Open Tourer parked at the entrance of our client’s property. Three professional immersive actors were in full flow, including a 1920s photographer snapping the partygoers as they greeted the birthday girl in stunning sepia format as a keepsake. Guests were also offered a glass of champagne from a beautiful ice bucket made purely of ice – a showstopper in itself!

This truly theatrical start to the event continued as guests entered a glamorous and glitzy environment, with our roving reporters/photographers encouraging everyone to strike a pose so that there would be plenty of photographic memories from the evening. Our Creative team had done an amazing job of pulling art deco references throughout the decor, along with complementary floral arrangements, and combined with beautiful lighting from our Production team, the whole house and garden were both totally transformed.

We had been set two challenges by our client to add a showstopping wow effect to this immersive event. Firstly, we had custom built a pool, will floating flowers, a secure walkway and dancing platform so guests could enter the garden. Our professional feather dancer gave several spectacular performances on the pools podium to welcome guests as the walked towards the party marquee.

Secondly, due to limited space, we were asked to maximise every square inch of the property…. including the roof! So we craned a full-sized baby grand piano, from which two artist gave an amazing musical concert to out guests later in the evening.

Naturally, a Gatsby party wouldn’t be complete without a pair of fantastic Charleston dancers who roved around the clearspan marquee, giving impromptu performances throughout the evening.

Finally, what better way to complete the event, by showcasing The Great Gatsby movie on our big screen outdoor cinema! Tucked away behind the marquee, we created a pop-up cinema in this small pocket of garden, for guests to relax and enjoy the film as dusk set in and before the late evening celebrations continued!