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Free Resource

THE PRODUCT LAUNCH PLAYBOOK 2025

September 12, 2025

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THE BLUEPRINT FOR PRODUCT LAUNCHES THAT CAPTIVATE PRESS, INFLUENCERS AND CUSTOMERS

Most launches split energy across multiple events – a press briefing here, a creator session later. The result? Diluted impact and double the effort.

This free playbook shows you how to design one integrated format that maximises your story, budget, and reach – creating a single launch moment that wins media coverage, drives cultural buzz, and influences revenue.

  • Learn how to shape a story that works across press, creators and customers
  • Explore integrated launch formats that deliver three audiences in one day
  • Get practical advice on venue, set design, content capture and guest strategy
  • Understand how to measure what really matters to the board
  • Use timelines, budget tiers and risk frameworks to stay in control

Enter your details below to get your free copy instantly.

TURN LAUNCH EVENTS INTO STRATEGIC BRAND MOMENTS

Product launches are high-stakes. With attention scarce and competition fierce, you need more than a press release or a one-off showcase.

This playbook shows you how integrated launch events combine credibility, cultural reach and commercial impact – ensuring your story lands across every channel and every audience.

WHAT MAKES AN INTEGRATED LAUNCH WORK

From editorial-grade press access to creator-first experiences, integrated formats sweat one build across three audiences in a single day. The result? Consistent storytelling, stronger ROI, and a content engine that fuels 90 days of assets.

This guide takes you step by step through what really makes a launch succeed — story, format, venue, press and influencer experience, guesting, measurement and risk. You’ll leave with clarity, confidence and a proven framework.

 

This guide is for you IF:
  • You’re a CEO, CMO or senior brand leader planning a high-stakes launch
  • You’re in PR, Marketing or Comms and need to engage press, creators and customers in one go
  • You’re an EA or in-house event manager supporting C-Suite on product launches
  • Your company is investing in cultural relevance, earned media and measurable commercial outcomes
  • You want your next launch to feel premium, effortless and impactful — not fragmented or forgettable

Download your FREE playbook today and discover how to deliver launches that captivate press, influencers and customers in one seamless experience.

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FAQs
Explore product launch event planning FAQs

Why should we integrate press, creator and customer events into one launch?

Running separate events splits budget, dilutes energy, and fragments the story. An integrated format aligns messaging across audiences, maximises resources, and delivers stronger impact.

What does an integrated launch format look like in practice?

Our playbook outlines a proven structure: press and analysts in the morning, partners or clients in the afternoon, and creators in the evening – all built around one story, one set, one production.

How does this approach improve measurement?

By consolidating audiences into one launch, you can measure earned media, social reach, content quality, and commercial impact on a single scorecard. This makes board-level reporting clearer and more compelling.

What budgets are typical for integrated launches?

The playbook includes budget tiers from £50K to £200K+, with guidance on what changes at each level – from compact press salons to full statement builds with multiple demo zones and headline talent.

Who should use this playbook?

It’s designed for CEOs, CMOs, PR and Marketing leaders, EAs, and in-house event managers tasked with high-profile launches. If you need to captivate media, creators and customers in one seamless event, this guide is for you.