Company Kick-Off Events
MGN Events plans, designs and delivers company kick-off events: the day the whole business gets behind the year’s plan. Kick-offs for financial services and technology businesses, including Hargreaves Lansdown and Pulsant, for 50 to 2,000 people across London, the UK and Europe.
Boutique service with big agency capability. The senior producer you meet at pitch is the one who runs your kick-off, with Clare Fagg, our Head of Live, overseeing every project. The people you brief are the people on site.
Running kick-offs since 2008 · Runnymede Business of the Year and Growth Award winners 2023 · Rated 5.0 from 77 Google reviews

Company Kick-Off Events That Bring Your Strategy to Life
Company Kick-Offs are designed for the whole organisation, not just sales teams. They bring people together around a shared direction, helping leadership teams communicate strategy, launch new priorities, navigate change and build momentum for the months ahead.
Whether you’re aligning teams after a merger, introducing a new business strategy or reconnecting employees across multiple locations, a Company Kick-Off creates space for people to understand where the organisation is heading and the role they play in its success. As explored in our guide to bringing departments together after a period of change, the most successful kick-offs combine clear communication with meaningful employee engagement.
We shape each event around your objectives, blending leadership messaging, business updates and interactive experiences that help people feel informed, involved and inspired to contribute, as demonstrated in our work with Pulsant on their first-ever company kick-off event.
What the day looks like. Arrivals and registration in minutes. Leadership’s story for the year, told once and told well. Polls, challenges and live Q&A through the event app. Awards for the people behind last year, then a celebration in the same venue. For Pulsant’s first all-company kick-off, 300 people from offices across England and Scotland met in Newcastle. When a national rail strike hit, we helped arrange coaches so everyone still made it.
1,200 people, one purpose. When Hargreaves Lansdown brought everyone together for the first time in several years, under new ownership and a new leadership team, we ran it end to end at Bristol Beacon. 1,000 people registered in 45 minutes with QR check-in. Sir Gareth Southgate spoke on leadership and teamwork, and the conference flowed straight into a celebration. 93% found the content engaging and valuable, and 95% enjoyed the day.
Expertly Planned. Seamlessly Delivered.
A successful Company Kick-Off balances clear business communication with meaningful employee engagement. Our team works closely with you to understand your objectives, audience and organisational culture, creating an experience that supports both strategic alignment and genuine connection.
From agenda development and leadership content support to event production, technical delivery and onsite coordination, we manage every detail behind the scenes. Working alongside our specialist Event Management, Event Production and Content Creation teams, we ensure every message is delivered with clarity and every experience feels seamless for your guests.
Whether you’re bringing together teams from across the UK or welcoming employees from multiple international locations, we create Company Kick-Offs that are engaging, professionally executed and designed to leave a lasting impact, as seen in our high-impact company kick-off for Hargreaves Lansdown.
We measure what changed, not just who enjoyed it. A short survey before and after shows whether people understand the priorities and trust the direction. For a global media brand’s kick-off in Budapest, alignment and collaboration rose 19% on that measure. A 90-day follow-through, with a manager toolkit, edited video and reminders, keeps it going and is the highest-return line in the budget.
When Alignment Matters Most
Company Kick-Offs are often used at pivotal moments in an organisation’s journey. They provide an opportunity to bring people together, create shared understanding and ensure teams are aligned behind a common direction.
Whether you’re launching a new strategy, communicating organisational change, integrating teams following a merger or acquisition, celebrating business growth or setting priorities for the year ahead, a well-designed Company Kick-Off helps turn business objectives into meaningful employee engagement.
By combining leadership communication, creative storytelling and shared experiences, these events help employees understand not just what is changing, but why it matters and how they can contribute to future success.
What a company kick-off costs. Most land between £150,000 and £300,000. A full day for around 250 people: £80,000 to £170,000. Around 500: £150,000 to £300,000. Around 1,000: £250,000 to £500,000. Venue, production, creative, any hybrid element and follow-through make the difference. See what a company kick-off costs for the full breakdown.
Planning a Company Kick-Off?
Organising a successful Company Kick-Off involves much more than securing a venue and building an agenda. Our free Employee Events Planning Guide is packed with practical advice, planning timelines and expert insights to help Internal Communications, HR and People teams deliver engaging, high-impact events with confidence.
You’ll discover how to define objectives, manage budgets, coordinate suppliers, engage different audiences and avoid common planning pitfalls, whether you’re organising a Company Kick-Off, employee conference or wider internal communications event.
Company Kick-Off Case Studies
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Company Kick-Off FAQs
What is the difference between a Company Kick-Off and a conference?
A Company Kick-Off is specifically designed to align employees around a shared vision, communicate strategic priorities and build momentum for the months ahead. While conferences often focus on knowledge sharing, industry insights or professional development, Company Kick-Offs are centred on organisational alignment, leadership communication and employee engagement.
They are often used to launch a new strategy, communicate business priorities, bring teams together after a period of change or create a stronger sense of connection across the organisation. The most successful Company Kick-Offs combine clear business messaging with engaging experiences that help employees understand the direction of the business and the role they play in its success.
Can you help shape the content and agenda for our Company Kick-Off?
Yes. We work closely with leadership teams and internal stakeholders to shape the agenda, structure key messages and create a Company Kick-Off experience that supports your objectives. Whether you’re launching a new strategy, communicating organisational change or bringing teams together around shared priorities, we help ensure every session contributes to the wider narrative.
Our team can support everything from agenda development and leadership presentations to creative concepts, audience engagement and content creation. Led by our Creative Director, Matthew Strange, who trained at the Central School of Speech and Drama, we use storytelling techniques that transform business messages into memorable live experiences.
How far in advance should we plan a company kick-off?
For most Company Kick-Offs, we recommend starting the planning process three to six months in advance. This provides enough time to secure the right venue, develop the agenda, shape leadership messaging and coordinate production, content and guest communications.
Larger Company Kick-Offs, multi-day programmes or international events often benefit from longer lead times. However, we have also delivered successful events within much tighter timeframes when plans have changed or deadlines have accelerated, so it’s always worth speaking to us, even if your event is fast approaching.
What production elements can you include in a Company Kick-Off?
Our own production team and warehouse in Windsor hold staging, lighting, sound, AV, decor and props, and we build custom pieces in house. Large LED walls, live streaming rigs and other specialist kit come through our trusted partner network, so we recommend the right set-up for your kick-off rather than what we already own. One team runs creative, production and delivery, which means presentations, videos, guest speakers and interactive sessions are managed from start to finish by the people who planned them.
Can you deliver hybrid Company Kick-Offs for remote and in-person teams?
Yes. We design hybrid Company Kick-Offs that engage both in-person and remote audiences, ensuring employees receive the same key messages, energy and sense of inclusion wherever they are joining from.
Our team manages every aspect of the hybrid experience, including live streaming, multi-camera production, interactive audience participation, virtual hosting and digital engagement tools. Whether you’re bringing together employees from across the UK or multiple international locations, we create hybrid experiences that keep people connected, informed and involved throughout the event.
What is a Company Kick-Off event?
A Company Kick-Off is an organisation-wide event designed to bring employees together around a shared vision, communicate strategic priorities and create momentum for the months ahead. Typically held at the start of a new financial year, business cycle or major initiative, Company Kick-Offs help leadership teams align employees behind common goals and ensure everyone understands the direction of the organisation.
Company Kick-Offs can include leadership presentations, business updates, interactive sessions, team-building activities and employee engagement experiences. The format varies depending on your objectives, but the goal is always the same: to create clarity, strengthen connection and inspire people to move forward together.
How is a Company Kick-Off different from a Sales Kick-Off?
A Company Kick-Off is designed for the wider organisation, bringing employees together to communicate strategy, align teams around shared priorities and build momentum for the future. Attendees typically include multiple departments, leadership teams and employees from across the business.
A Sales Kick-Off is focused specifically on sales teams and commercial objectives. These events are typically used to communicate sales strategy, launch new products, share performance targets and equip teams for the year ahead. While both formats aim to motivate and engage attendees, Company Kick-Offs focus on organisational alignment and culture, whereas Sales Kick-Offs are centred on sales performance and revenue goals.
When should a company hold a Company Kick-Off?
Company Kick-Offs are most commonly held at the start of a new financial year, business cycle or major strategic initiative. They provide an opportunity to communicate priorities, align employees around common goals and create momentum for the period ahead.
They can also be highly effective during periods of organisational change, such as mergers and acquisitions, business transformation programmes, leadership changes or rapid growth. Any time an organisation needs to bring people together around a shared direction, a Company Kick-Off can help create clarity, engagement and alignment.
Can MGN deliver Company Kick-Offs across the UK and internationally?
Yes. We deliver Company Kick-Offs across London, throughout the UK and internationally. Whether you’re bringing together employees from multiple offices, hosting a nationwide event or coordinating delegates travelling from overseas, we can manage the planning, production and logistics required to create a seamless experience.
Our team regularly works with organisations of different sizes and structures, delivering everything from single-location events to complex multi-day programmes that bring employees together from across the UK and beyond.
How many people can attend a Company Kick-Off?
We deliver Company Kick-Offs for organisations of all sizes, from focused leadership gatherings to large-scale events for up to 2,000 attendees. The format, venue and production approach are tailored to your audience, objectives and event goals.
Whether you’re bringing together a single business unit, employees from multiple locations or your entire organisation, we create Company Kick-Off experiences that feel engaging, inclusive and impactful for every attendee.
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We partner with the globally recognised brands of today and the high-growth companies of tomorrow. Trusted by over 200 companies and brands since 2008, including Trainline, Coca-Cola, Heathrow, Hargreaves Lansdown, HiPP and e.l.f. Beauty, we create experiences that move the needle.
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Our friendly team will get back to you within one working day (often sooner) and we’ll set up a call at a time that suits you. We’ll ask the right questions and tell you the best next steps for your project. We work with all budgets and scales, local or international, so get in touch today.







































