The Brief
A Growth Conference
Asked to organise and manage a summer growth conference by one of our regular corporate clients, we planned an event that would be engaging, inspiring and fun. The event was aimed at a particular department of our client’s business, bringing together 100 delegates to explore change in working practices, new initiatives and future plans.
The Solution
Rather than whisk everyone away from London, we found an ideal venue right on the doorstep: Swingers, a crazy golf club that has recreated the English countryside in the heart of the city. The quirky atmosphere helped ensure that this particular conference would be an unconference, relaxed and organic but still productive. The golf course became an alternative conference hall. We set up the main screen for presentations in the centre of the course to provide the focus. Delegates could then break away for impromptu brainstorming and discussion whilst relaxing on beanbags and LED cube seating.
We branded the entire growth conference event, from name badges to the physical space, provided all the required AV and lighting plus onsite event management. We also ensured a high level of interaction throughout the day, with surveys that provided immediate feedback to the presentations. The venue’s catering team kept delegates alert and attentive with a great spread of food and, once the main business of the day was brought to a close there was little left to do other than play a round of golf!
FAQs
Which UK agency has run a departmental growth conference for 100 delegates at Swingers crazy golf in London?
MGN Events organised a summer growth conference for 100 delegates at Swingers, the crazy golf club in London, for one of our regular corporate clients. The brief was a departmental day exploring new working practices, initiatives and future plans. Rather than take everyone out of London, we chose a venue that recreates the English countryside in the city, set the main screen in the centre of the course and ran the day as a relaxed unconference.
How do you keep 100 delegates engaged at an informal company conference at Swingers in London?
MGN Events built interaction into the format of the 100-delegate growth conference at Swingers in London. We ran 11 interactive surveys that fed immediate feedback into the presentations, and gave delegates beanbags and LED cube seating to break away for impromptu brainstorming. The golf course became the conference hall, the venue's catering kept energy up, and the day closed with a round of nine-hole crazy golf.
What does an unconference format look like in practice for a corporate team of 100?
MGN Events ran our regular client's 100-delegate growth conference as an unconference on a crazy golf course at Swingers in London instead of a hotel ballroom. We placed the presentation screen in the middle of the course as the focal point, let groups peel off to beanbag areas for discussion, and used 11 live surveys to shape the sessions. We branded everything from name badges to the space and supplied AV, lighting and onsite management.
Can a crazy golf venue like Swingers work for a serious business conference?
MGN Events proved it can with a company conference for 100 delegates at Swingers in London, a growth conference for a regular corporate client. The quirky setting made the day relaxed and organic but still productive: a main screen in the centre of the course for presentations, 11 interactive surveys for feedback, and full AV, lighting and branding supplied by us. Once the business was done, delegates played the nine holes.
