Considerations for planning a family company Summer party
It usually happens in a planning meeting. The date is pencilled in, the budget has survived its first review, and then someone senior, quite possibly the CEO, looks up and says, “Shouldn’t families come?” Everyone nods, because it sounds warm and generous. And it is.
But if you’re the one organising the party, you already sense what the room hasn’t clocked yet: this is not a guest-list tweak. It is a fork in the road, and it needs taking before anything else gets booked.
Quick Answer
It depends on what the party is for. If the goal is connection between colleagues, adults-only usually serves it better. If the goal is the company thanking whole households, invite families. Either answer works, but one invite line changes the venue, the timing, the bar, the activities and the budget, so decide it first, before anything is booked.
At A Glance
- The family question is a purpose question, not a guest-list question: colleagues connecting with colleagues, or the company thanking the people around them too.
- One invite line changes every other decision: venue, timing, alcohol, catering, activities, supervision and budget all move with it.
- The trade is real in both directions. Family-inclusive parties gain belonging and partner goodwill; adults-only parties keep the late, unguarded ease that colleagues rarely get.
- Hybrid formats genuinely work: a family afternoon that hands over to an adults evening, or two separate events doing two different jobs.
- Take the fork first. A party designed for the wrong audience is the one mistake no amount of good production can rescue.
Should families come to the company summer party?
The honest answer is that it depends on what this year’s party is for, and that the decision has to come first, not fourth.
Every other choice sits downstream of the invite line. A party for colleagues can run into the evening, hold a confident bar, and fill a rooftop in town. A party for families wants an afternoon, a lawn, shade, a quieter corner for the smallest guests and a food offer that works for a four-year-old and a finance director alike. Bolt one onto the other late and you compromise both: a venue that suits nobody, a bar that pleases no one, activities that feel like an afterthought.
So this is not a detail to settle once the venue is booked. It sits alongside the date and the venue direction as one of the first decisions in any sensible approach to planning a corporate summer party. Both answers are good answers. What matters is choosing deliberately, early, and for a reason you can say out loud.
What a family-inclusive party genuinely adds
Start with the case for yes, because it is stronger than the sceptics in the room may think.
A family-inclusive party humanises people. The colleague you only know from budget calls turns out to be the parent patiently holding a candyfloss while their daughter decides the face painter should do a tiger after all. Something softens in the working relationship afterwards, because you’ve met the whole person, not the calendar invite.
It also reaches the people who carry the cost of work without ever seeing the point of it. Partners absorb the late trains, the travel weeks, the season when everything was on fire. An afternoon where the company feeds their family and says thank you in person builds a kind of goodwill no internal comms campaign can. People talk about it at home for weeks, and home is where the decision to stay at a company quietly gets made.
And for some teams it simply widens the door. Parents of young children, people who don’t drink, people for whom an evening out is a logistical puzzle: a daytime family format can be the version they actually come to. If attendance has wobbled, that matters.
What changes the moment children are invited?
Everything operational, is the short version. Here is the longer one.
Timing moves to the day. Children’s energy runs out around the time an adults party warms up, so family events live in the afternoon and wind down by early evening. That one shift reshapes your venue search, your entertainment plan and your transport thinking.
The venue brief changes. You now need safe outdoor space, shade, buggy access, decent loos with changing facilities, and somewhere calm for overwhelmed little ones (and their overwhelmed parents) to reset. A stylish rooftop with a drop on three sides stops being an option.
The bar becomes a considered choice. Alcohol can absolutely still be served at a family event; most are better for a glass of something cold in the sunshine. But the tone shifts from party bar to garden party, and the soft options need to be as good as the hard ones. The detailed mechanics of bar strategy are a topic of their own, and we cover them properly in our guide to summer party food and drink.
Catering doubles its brief. You are now feeding toddlers, teenagers, grandparents and colleagues at the same event, which means simpler crowd-pleasers alongside the grown-up offer, served at family-friendly times.
Activities need designing by age. A bouncy castle delights a six-year-old and bores a fifteen-year-old. Good family events plan in bands: little ones, older children, teenagers, and adults who deserve better than standing at the edge watching. Our round-up of summer party ideas includes formats that flex well for mixed ages.
Then there is supervision and safeguarding, which deserves one calm paragraph rather than a siren. Children at a company event remain their parents’ responsibility, and the invitation should say so plainly. Beyond that, it is sensible basics: properly checked and insured childcare providers if you offer supervised activities, a simple lost-child procedure agreed with the venue, a named first aider, and event insurance that reflects the audience. A good agency or venue handles all of this as routine paperwork. It is a checklist, not a reason to say no.
The family question is the first thing we ask a client, before venue, before date, before anything. Not because one answer is better, but because every quote, every layout and every hour of the run sheet is different depending on who walks through the gate.
Alice Walker
Head of Growth, MGN Events
What do you lose from the adults-only version?
Here is the part of the conversation most articles dodge, so let’s not.
An adults-only summer party has a quality that is hard to name in a meeting and easy to feel on the night. It is colleagues with their guard down: the long conversation by the bar that finally unknots a six-month tension between two teams, the unlikely pairs on the dance floor at ten o’clock, the graduate hearing a director tell the story of their own worst early mistake. That ease depends on the evening slot, the drink in hand, and the absence of anyone needing a nap. Invite children and you trade most of it away for a gentler, earlier day where colleagues meet each other as parents and partners rather than simply as themselves.
The trade runs just as honestly the other way. Keep the party adults-only and you give up the belonging, the partner goodwill and the wider welcome described above. You also quietly tell everyone with childcare to arrange that the company’s big thank-you comes with homework attached.
Neither loss is a reason to panic. Both are reasons to choose on purpose. The organisations that get this wrong are rarely the ones that picked either format; they are the ones that drifted into a format and then wondered why it felt off. A family crowd at an event designed for an evening party, or a room of colleagues at an event designed around a bouncy castle, is the same mistake in two costumes.
Can you do both? The hybrid options
Yes, and for plenty of companies the hybrid is the right answer rather than the compromise.
The family window with an adults evening. The most popular hybrid runs the party in two acts on one site. Families arrive from early afternoon: garden games, food the children will actually eat, entertainment pitched across the ages. Around early evening comes a natural send-off moment, something worth staying for, like an ice cream van rolling up or a last round of prizes, and families head home on a high. The event then shifts gear for the adults who stay: the bar opens up properly, the music changes, and the evening belongs to colleagues. The design work sits in the handover hour, which needs as much thought as any other part of the day.
Two events doing two jobs. The other route is separation: keep the summer party adults-only and give families their own event, built for them from the ground up rather than adapted from a party. That is exactly what family fun days are for, and as a format they beat a hybrid when the family audience is large, when the children’s offer deserves to be the headline, or when leadership wants both a proper party and a proper family day rather than half of each.
The hybrid costs more thought, and usually more money, because you are effectively staging two experiences. But when the purpose genuinely spans both audiences, it is the option that refuses to make anyone the afterthought.
How to have this conversation with leadership
If the idea came from the CEO, “families change everything” can sound like “no”, however true it is. The way through is to keep the conversation about purpose and consequences, never about enthusiasm.
Some neutral language that works in the room:
- “Both versions are great events. They just do different jobs. Which job do we need this year?”
- “Happy to build either. The invite line changes venue, timing, bar and budget, so I need the decision before I book anything.”
- “If we want colleagues to connect, evening and adults-only does that best. If we want to thank whole households, an afternoon family format does. What’s the priority?”
- “There’s a hybrid: families in the afternoon, adults in the evening. It costs more and needs a bigger venue, but it does both jobs at once.”
Notice what none of these sentences do. They don’t argue against families, and they don’t make the organiser the obstacle. They put a fork on the table with a consequence attached to each path and let leadership own the choice, which is where a decision this visible should sit anyway.
When a leadership team is torn, we stop debating and design both. One page each: the family version, the adults version, what each costs and what each achieves. The right answer is usually obvious within ten minutes of seeing them next to each other.
Clare Fagg
Head of Live, MGN Events
Conclusion: take the fork first
The question “should families come to the summer party?” is really the question “what is this party for?”, and it rewards being answered early, honestly and out loud. Family-inclusive parties buy belonging, partner goodwill and a wider welcome at the cost of the late, easy hours that colleagues-only events do best; adults-only parties buy that ease at the cost of the household thank-you.
Hybrids and separate family fun days let a company refuse the either-or, provided someone designs each audience’s experience properly. What never works is drifting: the invite line touches venue, timing, bar, catering, activities, supervision and budget, so it belongs at the front of the plan, not the middle.
We should be plain about our stake here: MGN Events plans and produces family-inclusive and adults-only summer parties, including family-inclusive events for more than 600 guests, so we win either way. Which is exactly why we can tell you the truth about the trade.
Let’s talk about your summer party
If you’re staring at this fork right now, you don’t have to take it alone. We’re happy to talk through both versions of your party, what each would look like for your people, your headcount and your budget, before a single invite goes out. No pressure, just a useful conversation at the point where it helps most.
Phone: 01932 22 33 33 Email: hello@mgnevents.co.uk
Or start with our corporate summer parties page to see how we approach both kinds of party.
Company Family Summer Party FAQs
DOES INVITING FAMILIES INCREASE OR REDUCE ATTENDANCE?
Usually it shifts who attends rather than simply raising the number. Parents and non-drinkers who skip evening events often come to a family afternoon, while some who love the evening party will sit a family format out. Look at who has been missing from recent parties; the format that reaches them is the one that grows attendance.
CAN YOU SERVE ALCOHOL AT A FAMILY SUMMER PARTY?
Yes, and most family events are better for a relaxed garden-party bar than for none at all. The tone shifts from party drinking to a glass in the sunshine, and the soft options need to be genuinely good rather than an afterthought. What changes is the atmosphere around the bar, not the presence of one.
IS A FAMILY-INCLUSIVE PARTY MORE EXPENSIVE PER HEAD?
The guest count rises, but children cost less to cater for than adults and daytime formats spend less on bar and late-night production. What genuinely moves the budget is the doubled brief: entertainment by age group, family facilities and, in hybrids, effectively two events on one site. Cost it by design, not by multiplying last year’s per-head figure.
HOW DO OTHER COMPANIES SPLIT FAMILY AND ADULTS EVENTS?
The two common patterns are the hybrid, a family afternoon handing over to an adults evening on the same site, and full separation, with an adults-only summer party and a standalone family fun day at another point in the year. Larger organisations tend towards separation because each event can then be designed without compromise for its audience.
WHAT SHOULD YOU DO IF LEADERSHIP CAN’T AGREE?
Move the conversation from opinions to options: sketch the family version and the adults version to a rough budget and put them side by side. Concrete plans resolve abstract disagreements quickly, and the exercise makes the trade visible instead of personal. If the split persists, the hybrid is often the answer both sides can own.
Written by MGN Events, a UK creative events agency specialising in corporate events and brand experiences.






