Amber Lakes, Berkshire
Event Management, Creative Design, Delegate Management
25 Yrs anniversary
400 guests
3 music ensembles
It really was just fabulous throughout
Thank you sincerely to you and your whole MGN team for putting on such a really well organised, enjoyable and quality event. It really was just fabulous throughout the day and we thoroughly enjoyed it. Thank you.
SilverDoor
Objective
A Corporate Anniversary Party
Marking a corporate milestone requires more than a party – it calls for a meticulously planned, immersive experience that reflects the company’s journey and achievements. For SilverDoor, celebrating 25 years of global expansion and success meant bringing together employees, suppliers, and clients in a relaxed yet sophisticated environment. MGN was tasked with designing and delivering an afternoon and evening that balanced celebration, operational precision, and human connection at Amber Lakes, where we are preffered suppliers.
The primary objective for this corporate anniversary party was to commemorate 25 years of business success, highlighting the company’s global growth and achievements. The event needed to reward employees, thank suppliers, and celebrate with clients – all in a format that encouraged connection and storytelling. The business challenge lay in translating this milestone into a tangible experience that was both operationally seamless and emotionally resonant. Amber Lakes, with its picturesque lake and outdoor grounds, provided the perfect backdrop but introduced logistical and environmental constraints that required careful planning.
The brief
MGN Events was briefed to create a corporate anniversary party in Berkshire for approximately 400 guests, encompassing all aspects of event delivery: venue management, catering, entertainment, décor, production, and logistics. The goal was a Henley-inspired summer party with sheltered areas for unpredictable weather, elevated street food experiences, roaming entertainment, and sophisticated design elements that reflected SilverDoor’s brand and celebratory tone. Crucially, the event had to run smoothly within a strict timeframe: a one-day event with only one additional day allocated for setup and derig.
What we did
Venue & Logistics:
Amber Lakes presented multiple operational challenges for this corporate anniversary party, including vehicle restrictions on grass, tight setup windows, and a curfew requiring all guests to exit by 21:00. MGN coordinated staggered supplier deliveries, ensuring no bottlenecks, and implemented a controlled coach system to manage guest drop-off and collection efficiently. Production teams constantly monitored wind conditions, adjusting stage anchoring and power distribution to accommodate high-demand catering equipment without compromising safety.
Catering & Drinks:
To create an elevated, multi-sensory food experience, we had three interactive street food stations: Pan Asian, Spanish, and American Ranch. Each station catered to diverse dietary needs, with options including vegetarian paella, plant-based burgers, and Pad Thai noodles. Canapés featured innovative offerings such as Golgappa with minted water and crispy keema rolls with pudina chutney. Drinks were curated to match the occasion, including sparkling wines, Champagnes, elevated softs, and premium spirits, ensuring every guest could enjoy bespoke refreshment throughout the afternoon and evening.
Decor & Design:
The event’s Henley-inspired aesthetic was achieved through natural and abundant floral arrangements, navy blue linens, oak cross-back chairs, and thoughtfully designed chill-out areas with low-level sofas. A central wooden bar created a focal point inside the sail tent, while festoon lighting, uplighting, and branded flags subtly reinforced the SilverDoor identity without overwhelming the natural surroundings.
Entertainment & Engagement: Live entertainment maintained a seamless energy flow throughout the event. Acoustic trios roamed the venue, while a DJ and saxophone trio performed from the stage. Giant garden games and lake boat trips provided interactive experiences, encouraging guests to connect in informal, playful ways.
a magnificent party
It was truly a wonderful day and the set up was pretty much perfect. It all looked stunning. And thank you to your team for all their efforts on the day.
SilverDoor
The results
The SilverDoor 25th corporate anniversary party was a resounding success. Despite challenges such as venue access, tight power limits, and environmental constraints, MGN delivered an operationally smooth and highly engaging celebration. Feedback on the overall event experience from attendees was highly positive and they were particularly satisfied with the food and entertainment.
This corporate anniversary party exemplifies MGN’s approach to premium events: blending strategic purpose, operational excellence, and human engagement. From logistics and production to food, décor, and entertainment, every element was designed to create a seamless, memorable experience that reflected the company’s brand, values, and milestones.
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