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Attracting investment in an economic area, region or country is an ongoing challenge to connect with the right people. The body tasked with attracting business and industry to Ireland asked MGN events to design and manage a marketing event that would allow Irish companies to promote their services to European companies. What better way to inspire and engage an audience than a conference in the sky.

The Solution

Part conference, part exhibition, part networking event, Landing Forty Two proved the perfect venue. Located on the top floor of the Leadenhall Building, one of the city’s most iconic buildings, it was a suitably prestigious setting for 200 delegates from a range of industry sectors.

We took care of the full event management including venue finding and sponsor management. The concept was an engaging environment that showed off Ireland as a potential head office location for business. Our event production team designed and built a custom stage with a printed canvas background and a huge plasma screen for graphics and video content. This provided a strong visual backdrop for the speakers. Delegates were welcomed with a glass of Prosecco and had drinks throughout the event and easy to eat bowl food was served while chatting and networking with stunning views across London.